From WordPress to Webflow: the ThinPrint relaunch

ThinPrint is the market leader in print management software: based in Berlin, in use worldwide. The website ran on WordPress, grown over years, full of content, in six languages. That is exactly what made the move delicate. Every language version ranks in its own market. Any mistake in the migration would have cost visibility, worldwide.

We rebuilt all of it. In Webflow.

How the project ran

This was our largest WordPress-to-Webflow relaunch to date. Six locales: English, German, Spanish, French, Portuguese and Russian. On top of that a large blog with more than 240 articles. Every single post was carried over, checked and restructured in Webflow. In total more than 1,200 URLs moved.

The critical part of a migration like this is not the content. It is the addresses. Every old URL has to point at its new counterpart, cleanly, one to one. Those redirects are called 301 redirects: they tell Google a page has moved permanently and pass the ranking on to the new address. Get them wrong and visibility collapses.

With six languages and a large blog we are talking about more than 2,400 such redirects. We planned, set and tested every one of them.

What happened next

Every 301 redirect worked. No dead link, no lost ranking, no drop in traffic. The worldwide SEO held, across all six markets.

• Google PageSpeed: from 63 to 86. That is the score Google uses to judge loading speed. Below 70 you lose positions, above 90 you are favoured.
• Rankings stable in all six locales, without the drop that usually follows a relaunch.

What the client has now

A fast, low-maintenance website in Webflow. Six languages, cleanly maintained. A CMS the team can change content in themselves, without waiting on an agency. And the full SEO weight built up over years, sitting exactly where it belongs.