A new presence, built together: the go eCommerce relaunch

Together with go eCommerce we delivered a complete relaunch of their website. As a certified JTL Enterprise service partner, go eCommerce supports companies across every part of the JTL software world, from efficient inventory management and professional warehousing through to marketplace connections and a working online shop. The new presence had to make that breadth of expertise visible in a way that is clear, current and able to grow.

At the centre was a fresh UX and UI design that carries go eCommerce's strengths and gives visitors an experience they can navigate without thinking about it. On that basis we relaunched the site in Webflow, with performance, responsiveness and long-term viability in mind throughout.

The second focus was the content structure and the technical model behind it. We built an extensive filter system and a complex CMS architecture that lets content be linked flexibly and extended at scale. On top of that came a content pipeline carrying more than 100 service pages. We automated that pipeline with n8n, so new content and references travel from the CRM to the website with no manual work. Everything updates itself and stays centrally controlled and consistent.

We also laid a strong SEO foundation. Alongside the conventional work we integrated AI-oriented optimisation with llms.txt and implemented schema markup, to improve visibility both in search engines and in large language models.

The relaunch was substantial in content and in engineering, and it was completed successfully in eleven weeks through close collaboration. The result is a modern, capable, automated digital presence that represents go eCommerce as the leading JTL partner it is.

We genuinely enjoyed this project and we are grateful to the go eCommerce team for their trust.